Metasearch & Direct Bookings

How Do
Google Hotel Ads Work?

When travellers search for accommodation on Google, they see a hotel box with prices. Those prices are powered by Google Hotel Ads. Learn how to put your official website price there.

Connect Your Hotel
Hotel in Klaipeda
Official Site
$100
Booking.com$115
Expedia$115
Book Direct

Google Hotel Ads in Simple Terms

Google acts as a powerful comparison space where your direct price can compete with OTAs.

Show live rates: Display your price and availability next to Booking.com and Expedia.

Direct clicks: Travellers click through to your official booking engine to complete the reservation.

Combined view: Google mixes both paid ads and free booking links inside the same price comparison box.

Where Your Hotel Appears

Google Search

When users search "hotel in [city]" or your name.

Google Maps

When browsing the map for places to stay.

Google Travel

Google's dedicated travel planning interface.

Free Booking Links vs Paid Hotel Ads

ORGANIC

1. Free Booking Links

  • No cost per click: These are organic links, completely free.
  • Placement: Shown below paid ads under "All options".
  • Ranking: Based on price competitiveness and landing page quality, not bids.
Great starting point for smaller properties or limited budgets.
ADVERTISING

2. Paid Google Hotel Ads

  • Pay for results: Pay via CPC (cost-per-click) or Commission per booking.
  • Placement: Top visibility in "Featured options".
  • Advantage: Wins more clicks when competition is high.
You can run both: Paid for visibility + Free for extra organic bookings.

What You Need to Show Your Rates

1. Google Business Profile

Your profile on Google Maps with correct address, photos and hotel category.

2. Connectivity Partner

A system like NOBEDS to send technical data to Google.

3. Rates & Availability Feed

Real-time sync of your prices and open rooms.

4. Booking Engine

A landing page where the guest completes the reservation.

With NOBEDS, the technical connection (items 2, 3, 4) is handled for you automatically.

How It Works: Step-by-Step

1
Traveller Searches
Guest types 'Hotel in Klaipeda' or your specific property name.
2
Google Shows Hotel Box
They see photos, map, rating and a list of prices from various sites.
3
Your Price Appears
Your 'Official Site' link shows up alongside OTAs (paid or free).
4
User Clicks Link
They are taken directly to your NOBEDS booking engine with dates pre-filled.
5
Direct Booking
Guest completes payment. Reservation appears in your calendar instantly.
6
Payment
You pay nothing for free links. For ads, you pay your bid/commission.

Is It Worth Using Google Hotel Ads?

More Direct Revenue

Reduce commission costs by shifting bookings from OTAs to your own site.

Own the Guest

Get guest email and data directly for future marketing and loyalty.

Brand Visibility

Protect your brand searches from competitors bidding on your name.

For most properties, the answer is YES. Free booking links alone bring extra value at zero cost.

Activate Google Ads on NOBEDS

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