You may be thinking that a one page website is not enough to present your property. But in the era of Google and other search engines, there needs to be a clear indication of what you do in a website.
Looking to take your hotel’s Google ranking up a notch? Then you’ll want to make sure you’re taking advantage of every opportunity to get free booking links in Google Hotel Ads.
Google Hotel Ads are a great way to increase your visibility and reach potential guests who are searching for hotels in your area. And, one of the best things about them is that they’re free!
To get started, all you need to do is sign up for a Google Hotel Ads account. Once you’ve done that, you can begin adding your hotel’s information and creating your listing.
One of the most important parts of your listing is the “booking link.” This is the link that potential guests will use to book their stay at your hotel.
In order to get a free booking link, all you need to do is create a Google My Business page for your hotel. Then, add your booking link to your GMB page.
That’s it! Once you’ve done these two simple things, you’ll start seeing free booking links in your Google Hotel Ads listings.
Step 1: Get started with Hotel Ads
If you’re new to Hotel Ads, we recommend starting with this quick how-to guide. This will show you how to create a Hotel Ads account and get started with your first campaign.
Creating a Hotel Ads account is free and easy. Just go to the Google AdWords website and click on the “Sign Up” button. Once you’ve entered your information and agreed to the terms, you’ll be taken to the AdWords interface.
From there, click on the “Campaigns” tab and then select “Hotel Ads.” You’ll be prompted to enter some basic information about your business, including your hotel’s name and location. After that, you’ll be able to set up your first campaign.
There are a few things to keep in mind when creating your campaign. First, decide what kind of guests you’re targeting. Are you looking for families? Business travelers? Leisure travelers? Knowing your target audience will help you choose the right keywords and ad copy.
Next, set a budget for your campaign. You don’t want to overspend on your first try, so start small and increase your budget as you see results. Finally, choose your bidding strategy. There are four options to choose from: cost-per-click (CPC), cost-per-acquisition (CPA), cost-per-stay (CPS), or cost per thousand impressions (CPM). CPC is the most common option for new advertisers,
Step 2: Remarketing for the search term ‘Hotel’
If you’re running a hotel, one of the best ways to get free booking links is to run a remarketing campaign for the search term “hotel.” This will allow you to show your ad to people who have previously searched for the term “hotel” on Google, and it will also give you an opportunity to offer them a special deal or incentive to book with you.
To set up a remarketing campaign for the search term “hotel,” first create a campaign in Google AdWords and then add the search term as a negative keyword. This will ensure that your ad only shows up for people who have searched for “hotel” in the past. Then, create an ad group and add a few ads that offer discounts or other incentives to book with your hotel.
Finally, set up a remarketing list in Google Analytics so that you can track the performance of your campaign. This will help you see how many people are clicking on your ads and how much business you’re generating from your remarketing efforts.
Step 3: Getting links to your hotel ad using Google Maps
If your hotel is already on Google Maps, you can get free links to your hotel ad by claiming your listing. To do this, go to Google Maps, search for your hotel, and click the “Claim this business” button.
Once you’ve claimed your listing, you can add a link to your hotel ad in the “Website” field. Just enter the URL of your ad, and save your changes.
If your hotel is not yet on Google Maps, you can add it by following the instructions here. Be sure to include a link to your hotel ad in the “Website” field when you add your listing.
Step 4: Promoting your hotel with Google My Business
As a hotel owner or manager, you can create a free listing for your property on Google My Business. This will help your hotel show up in relevant search results on Google, making it more likely that potential guests will find and book your property.
To create a listing on Google My Business:
1. Go to google.com/business and click “Start now”
2. Enter your business name and address, then click “Continue”
3. Select the category that best describes your business, then click “Continue”
4. Choose whether you want customers to be able to book appointments or make reservations through your listing, then click “Continue”
5. Enter your contact information, then click “Finish”
After you’ve created your listing, be sure to keep it up-to-date with accurate information about your hotel, such as the number of rooms available, check-in and check-out times, amenities, and more. You can also add photos of your property to help potential guests get a sense of what your hotel looks like.