What Free channel manager do?
A channel manager is a software tool used in the hospitality industry to manage the distribution of hotel room inventory and rates across multiple online travel agencies (OTAs) and other booking channels.
Channel managers allow hotels and other accommodation providers to update their availability and rates in real-time across all of their online distribution channels from a single platform. This helps to minimize the risk of overbooking or underbooking, as well as ensuring that rates are consistent across all channels.
By using a channel manager, hoteliers can streamline their distribution processes and increase their visibility on online booking platforms. This can help to increase bookings and revenue, as well as reduce the amount of time and resources required to manage online bookings.
The benefits of a Free channel manager
While a free channel manager may seem like an attractive option for small hotels or those on a tight budget, it’s important to consider the potential benefits and drawbacks before making a decision. Here are some potential benefits of a free channel manager:
- Cost savings: One of the most obvious benefits of a free channel manager is the cost savings. Since there is no subscription or usage fee, it can be an affordable option for small or budget-conscious hotels.
- Simplified distribution: A channel manager can help streamline the distribution of hotel rooms and rates across multiple channels, and a free channel manager can offer similar functionality without the added cost.
- Increased bookings: By making it easier to manage inventory and rates across multiple channels, a free channel manager can help increase visibility and bookings for small hotels.
However, it’s important to keep in mind that a free channel manager may have some drawbacks as well, including:
- Limited functionality: Free channel managers may have limited functionality compared to their paid counterparts, which could limit the hotel’s ability to optimize their distribution channels and pricing.
- Less support: With a free channel manager, there may be limited customer support available, which could be problematic if there are issues with the platform or distribution channels.
What to look for in a Channel Manager?
When selecting a channel manager, there are several key features and factors to consider. Here are some things to look for:
- Channel integrations: Make sure the channel manager supports the channels where your property is listed, such as popular online travel agencies (OTAs) like Booking.com, Expedia, and Airbnb. Check if it supports two-way connections, allowing reservations and rates to be synced in real-time.
- User interface: A user-friendly interface is important for easy navigation and efficient management of your distribution channels. Check if the channel manager has a clear and intuitive dashboard.
- Rate management: Ensure that the channel manager can handle dynamic pricing and revenue management, and allows for quick rate changes across channels. Consider if it can apply flexible rates, promotions or discounts to certain channels.
- Booking management: Check if the channel manager can manage all your bookings in a single dashboard, including reservation updates, cancellations, and guest communications.
- Analytics and Reporting: Look for a channel manager that provides detailed analytics and reporting on your performance on each channel, including occupancy, revenue, and other key metrics.
- Support and Training: Ensure the channel manager provides adequate support and training resources, including tutorials, FAQs, and customer service. Consider if there are additional fees for support and training.
- Cost: Consider the cost of the channel manager, including any subscription or commission fees, and weigh it against the features and benefits it provides.
Overall, the best channel manager for your property will depend on your specific needs and preferences. It’s important to carefully evaluate and compare different options before making a decision.
